As an important component of a retail store's atmosphere, lighting can affect the emotional responses that influence consumer shopping behavior. The purpose of this study is to examine the effect of the quality of light in a retail environment on consumers' emotional states, behavioral intentions, and perceptions. 

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The result of this study indicates the context of how retail lighting can effect a business. The research of this study includes personal experience attending Luminale, the largest lighting convention in Frankfurt, Germany, research analysis from previous articles, and survey questions answered by professional lighting designers and representatives in the field. Recommendations concluding this study involve steps designers should take in designing for retail environments.