Research Data

Key Points

Diffused general lighting ensures a subjective sense of well being, and vertical illumination aids orientation. The easier it is for customers to find their way around, the more likely they are to walk around a shop.
Considerate color temperature for window display vary between 2700k-6500k. Dynamic lighting offers the advantage of being able to alter the space according to the products displayed, the season or the particular promotion.
cool color temperatures (5000 K), make areas appear more spacious whereas warm color temperatures (2700 K) create an impression of small and familiarity
Studies into the eye-catching effect have proved that the lower level shelves go relatively unnoticed. So accent or dynamic lighting should be targeted at the lower third of the shelving area which will encourage customers to linger longer and boost sales. Integrated shelf lighting is recommended for all levels.
Wide-area back lighting of shelves produces a more attractive effect than accent lighting only. A combination of back lighting and accent lighting makes identification of merchandise easier and makes the presented goods look more attractive. Accent lighting can emphasis the details of the goods being sold. Its role can be managed by fully-adjustable light fixtures with a narrow emission beam angles of 8°, 12°, 24° or 40°

Lighting plays a crucial role in how the atmosphere of a retail space is perceived and experienced. What is more, lighting can be used as a tool to communicate a message. And it is argued that there exists a correlation between the effect of lighting, the perception of atmosphere and the resultant behaviors. A combination of high illuminates and a relatively large indirect lighting component result in higher feelings of dominance.

10,000k

9,000k

8,000k

7,000k

6,000k

5,000k

4,000k

3,000k

2,000k

1,000k

Color Temperature

Red

Red excites and motivates. Red stimulates consumers and associates well in food and service spaces. Red encourages buyers to take action of purchase and can act upon way finding.

Bulb temperature: 1000 Kelvins

Orange

Orange is warm and vibrant. The color inspires and creates enthusiasm and also symbolizes risk. Orange can appeal to children and teens, the color senses fun and affordability.

Bulb temperature: 2000 Kelvins

Green

Green relates balance and harmony of the mind. The color psychologically assist in decision making and seeing clearly. The color suggest something new and fresh. Green lighting can used promote decision making

Bulb temperature: 3000 Kelvins

Yellow

Yellow keeps people moving in space. Yellow lighting can be incorporated in space to promote and capture consumer attention. where there is a lot of yellow consumer may not stay long.

Bulb temperature: 4000 Kelvins